Why is it so important to market your property at the correct price?

The saying goes, 'First Impressions last'. We have learnt that 83% of all potential buyers view properties online first prior to enquiring and viewing. So why is the emphasis on pricing and not only on marketing? The answer lies in meeting the expectations of educated buyers. A property is ultimately worth what a qualified buyer is willing to pay for it and so during the selling process the emphasis should firstly be on establishing the correct market related value of your property.

At Realtors Group we encourage all our buyers to obtain a bond prequalification first. This enables them to shop informed and realistically. A buyer, armed with their budget along with their particular property requirements is unlikely to go as far as making enquiries on a property which is overpriced and not meeting their minimum requirements. 

At Realtors Group we pride ourselves on the detailed comparative market valuations we produce. We have an extensive database and sophisticated systems which together enables us to complete detailed and layered property valuations for our potential sellers. The data includes information on recent comparable sales, current competitive properties, area growth, the property's size, condition, location, and renovations, along with the area agent's knowledge.

Your area agent has access to three comparative systems which all supply estimated sales values, suggested marketing prices, index values, the expected marketing period for your type of property and the area it is located in, the current averages with regards to R/m2 value on the house size, and the percentage offer a buyer is likely to make on the suggested marketing price.

With all the above data your Realtors Group agent can confidently supply you with a suggested marketing value. Combine this with their extensive knowledge and experience, and our modern marketing and the positive result is guaranteed.